Home buyers in Olathe, Kansas have figured it out. Olathe, KS. home sellers who don't work with us have been a little slow to figure things out.....Most home sellers in Olathe, KS. choose their real estate marketing team by which real estate agent can help them find their next home.
"Surely a sign in the yard and being listed on the Multiple Listing Service (MLS) will sell my house", most Olathe home sellers say to themselves. Is this a good strategy?
Five years ago, most homeowners would say yes.
Today it is probably not wise to pick just any real estate professional. Olathe home sellers will spend more time finding a home than they will preparing to sell their old home for sell. Heck, I can understand that, it is more fun to look for homes than spend the time preparing your home for selling, right?
Did you know that nearly 200 Olathe, KS. homeowners take their homes off the market in an average month. That is right, 200 Olathe, KS. home sellers either let their homes expire on the MLS, withdraw their listing or cancel their listing during a normal month. We are not experiencing normal times and the number of Olathe homes exiting the market place is sure to increase.
What should you do if you're an Olathe homeowner thinking about selling your home . . .
The first step Olathe homeowners should do in order to sell their home is to go where the home buyers would look for your home. Since most Olathe home buyers will go to the internet, the first place to go is probably the internet, right? The top search engine in Olathe, is Google, so it is the first place to start researching real estate marketing companies. According to Google, the top Olathe keywords when searching for real estate in Olathe are: Olathe Homes For Sale, Olathe Real Estate and Olathe Realty. If your home is not marketed on these three keywords in Olathe, a homebuyer will probably only find your home through traditional real estate marketing methods. Since 87% of home buyers first go to the internet to search for homes and 68% of internet consumers go to Google, by not being on the first page of Google in your top cities keywords will probably be disastrous.
A trick less savvy Real estate agents will do to confuse gullible Olathe, Kansas home sellers is say that their office is on the first page.
Do you care where the agents office is?
Statistics from Google Analytics proves that the average Olathe home buyer will make a maximum of 2 clicks. According to my research, the average amount of cicks to find most homes on company websites is 5 clicks. If your Olathe home can't be found within 2 clicks on Google, Olathe home buyers will not be finding your Olathe home. Olathe homebuyers will be finding your competition that is on the first couple pages of Google.
Another trick less savvy real estate agents will do to confuse gullible Olathe home sellers is get their websites on less traffic keywords on Google. In Kansas City, the top real estate keyword on Google is Kansas City real estate. The difference from being on first page with this keyword and a seldom used keyword is about 60,000 visitors a month. That is like comparing having a billboard on I-35 and 119th street and a billboard in a cul-de-sac in the South Hampton Subdivision in Olathe. There really is no comparison.
Should you sell your home?
The National Association of Realtors (NAR) recommends interviewing 3 Realtors. If you follow the advice that the NAR provides, pick the top 3 online Realtors in Olathe and compare your options.
If your Olathe home is showing up on the first page of Google and the home is priced correct, it should sell. If your Olathe home is not showing up on the first page of Google and it is not priced correctly, statistically, it will probably take longer to sell and will probably sell for less then if it was priced correctly at the beginning.
Most homebuyers will not leave their sofa to find your home! Should you leave your sofa to sell?
The reason why your Olathe home will not sell at your price and at your terms is that you probably spent more time interviewing real estate agents to assist you in the buying of your next home. The current real estate market trends suggest that Olathe homeowners should spend more time researching online real state marketing specialist and preparing to sell their Olathe home than (googling) over dream homes.
Ask us why....And stay on your sofa!