Would you benefit from using today's social media strategies to increase your business?
Kay Plum never saw it coming. Her company was doing well, her customers happy, and her employees content. But when hit
with the increase of HUGE advertising bills by ineffective advertising, she was stunned - and within a few months her business had been shut down.
"We thought we had prepared for any potential business problem the past 20 years - savings and loan crisis, the lack of bank financing, dot com crisis, credit card crunch and the 9/11 disaster. "But", lamented Plum, "We never imagined how the trend of advertising would change in such a short period of time. Our multi-million dollar business was not prepared for the social media future. We thought social media was a waste of time. Little did we know that people actually networked on it."
During the past 18 months, 1 out of 3 businesses went out of business. During a drive down a typical street in Kansas City, you will notice a few businesses that have closed up.
Why did they close? Most were unprepared for the direction advertising headed. While most businesses have been pouring their money into ineffective marketing and ignoring consumer trends, Kansas City Networking is aiming to be the new answer for today's businesses.
With nearly 1300 community members, Kansas City Networking is a Kansas City social media group that started on Facebook and now is extending to the social media platform,Ning. We're extending to Ning to offer the Kansas City business community more opportunities for networking, discussing business opportunities and engaging the Kansas City community with a community blogging platform.
According to Chris Dowell, one of the founders of Kansas City Networking, "Often, the very best defense against poor business sales is to implement an immediate and strong presence on social media. In many cases, the businesses that have implemented a strong social media program in Kansas City have increased their company profits."
In our efforts to increase the networking opportunities in Kansas City, Kansas City Networking is organizing a Networking "Wine and Cheese Party" in conjunction with the Lake Quivira & Shawnee Luxury Homes Tour on October 22nd, 2009 from 4-8 pm. Tour 10+ luxury homes from 4-6 pm. From 6-8 pm, network with fellow Kansas City Networking professionals and enjoy some great Hor dourevs from some of Kansas City's premier chefs. We will also have some great door prizes for those who attend. For more information and to RSVP, go to: http://Invite.DowellTaggart.com
For more information on how Kansas City Networking can help you prepare for increased profits and to view our "34 Steps for Using Facebook for Business" visit our website http://KCBusinessDirectory.Ning.com. You can also find Kansas City Networking on Facebook at http://groups.to/KansasCityNetworking
"Wine and Cheese" Party Sponsors:
First Assured Title
Goodman and Gravely Insurance
First Federal Bank
"Wine and Cheese" Door Prize Donors:
Prairie Life Center Gift Certificate by Cathy Weaver of Miracles with Water
Gift Certificate by Judd Blake
Gift by Boozefish Wine Bar
Gift Certificate by Terry Wiz Wright
Gift Basket by Sherry
Gift Basket by Maggie Giamalvo
Gift Bag by Belle Epoque
Would you like to sponsor or add a door prize? Visit sponsorship and donor page at http://bit.ly/1vsdBR
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