The Lesson from Two Lemonade Stands

Published 13 January 10 09:26 AM | Dowell Taggart Team 

The lesson from two lemonade stands

Lemonade The first stand is run by two kids. They use Countrytime lemonade, paper cups and a bridge table. It's a decent lemonade stand, one in the long tradition of standard lemonade stands. It costs a dollar to buy a cup, which is a pretty good price, considering you get both the lemonade and the satisfaction of knowing you supported two kids.

The other stand is different. The lemonade is free, but there's a big tip jar. When you pull up, the owner of the stand beams as only a proud eleven year old girl can beam. She takes her time and reaches into a pail filled with ice and lemons. She pulls out a lemon. Slices it. Then she squeezes it with a clever little hand juicer.

The whole time that's she's squeezing, she's also talking to you, sharing her insights (and yes, her joy) about the power of lemonade to change your day. It's a beautiful day and she's in no real hurry. Lemonade doesn't hurry, she says. It gets made the right way or not at all. Then she urges you to take a bit less sugar, because it tastes better that way.

While you're talking, a dozen people who might have become customers drive on by because it appears to take too long. You don't mind, though, because you're engaged, almost entranced. A few people pull over and wait in line behind you.

Finally, once she's done, you put $5 in the jar, because your free lemonade was worth at least twice that. Well, maybe the lemonade itself was worth $3, but you'd happily pay again for the transaction. It touched you. In fact, it changed you.

Which entrepreneur do you think has a brighter future?

Does YOUR BUSINESS deserve a better future? We think it does....

The Dowell Taggart Team understands that business has changed, many of our clients do as well....do you?

It has taken us a few years of planning for the new changes. 10 years ago websites, social media and video played a small portion of our marketing. The past couple years, they became a major role in our business. Projections for 2010 and beyond is the new media will account for 85%+ of our new business. 

In order to to help YOU in 2010, the Dowell Taggart Team has planned some "FREE" business Seminars, Networking Events and Timely Newsletters.

Here is what we have planned for You in 2010:


1) Social Media Training- 
    A) REMAX Best Associates Monthly Social Media Training Seminars - The next seminar is 1/20/2010 at the KU Edwards Campus. We will discuss developing and marketing a Facebook Fan Page...."Why bother", you ask? For more information, go to: RE/MAX Seminar

    B) Dowell Taggart Team Weekly Social Media Training Seminars - Seminars start the first week of February. 


2) Our Facebook Kansas City Networking Group - http://groups.to/KansasCityNetworking

    A) Write on the wall and reach 1400+ members - Did you know that you can post valuable information about your business here?

    B) Be included in our weekly emails in 2010- We are looking for ideas and businesses to promote in our newly designed weekly newsletters. Would you like to be included?

3) Our Ning Kansas City Networking  & Business Directory -http://kcbusinessdirectory.ning.com/ 

    A) Submit blog post - Educate people via our community blog.

    B) Submit dynamic community pictures - pictures are highly indexed. Post a picture of your business.

4) Our Dowell Taggart Team Blog - KC Realty Talk - http://Blog.Dowell Taggart.com

    A) Be included in blog post and reach 3000 monthly readers - We are looking for ideas and business to promote in 2010. Would you like to be included?

    B) Comment and get your businesses indexed on Google - Did you know that by commenting on our blog you can get a link on Google? In fact we have helped many businesses get indexed on Google. Start today, by commenting on our blog.

5) Be included in our weekly newsletter - Checkout our January Newsletter at http://Newsletter.DowellTaggart.com

    A) Reach 5,000 people with a coupon - We are looking for businesses to include to our huge database. Would you like to be included?

    B) Be included in our weekly business spotlight

6) Be included in our Monthly Video Spotlight - We are out videoing area businesses. Would you like to be included?


Lemonade story came from Seth Godin's blog post.


To be included in our "FREE" Business Marketing, please send us a bio between 100-200 words and a weekly coupon idea. Send to: cd@DowellTaggart.com







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www.DowellTaggart.com Kansas City Real Estate Marketing Master Clever, Powerful, Savvy, Nonconformist Social Media Mavericks & Unconventional Networkers YOUR success, health, happiness, and wealth can be attributed to the choices YOU make. Smart Kansas City web surfers choose http://www.DowellTaggart.com, intelligent Kansas City home buyers and home sellers choose the Dowell Taggart Team for professional representation, industry leading advice and incredible online marketing. When YOU contact Us, YOU work with a leading edge experienced Partners, Not a newbie assistants. We Know Kansas City Real Estate including Olathe and Overland Park, Kansas. Who do you know that We can help?

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